Player Response to Demonstrate Offline, Email and Social Marketing Services at ICE

Player Response to Demonstrate Offline Email and Social Marketing Services at ICEJanuary 19, 2012 (Vancouver, Canada) – Player Response Marketing, a Canadian marketing firm specializing in player and affiliate acquisition for all iGaming verticals, will demonstrate it online, offline and social media marketing solutions at its stand in the iGaming area at the International Casino Exhibition (ICE) in London this month. The company provides offline marketing services including direct mail and print advertising, response media including email and media buys, customized Facebook casino applications and Social Marketing Optimization services.

Visitors at Player Response’s stand at ICE will have the opportunity to win a grand prize of a direct mail package that includes custom printing, full production, postage, and gambler targeted data that is proven to deliver results. The retail value of this prize is estimated to be US$10,000.

Player Response was launched in 2011 by Jason Butcher, James Bradley, and Gian Perroni – three marketing professionals with experience in casino and poker site management, affiliate program direction, and land based casino promotion. In addition to providing service for a wide range of gaming clients, Player Response also manages the marketing and affiliate programs for several online brands.

“Even though we have taken a stand in the iGaming section, we actually work with both online and land based gaming operations”, stated Gian Perroni, one of the company’s managing partners. “We look forward to spending time with current and prospective clients while we’re in London for ICE and the London Affiliate Conference.”

Player Response is also able to provide a fully customizable Facebook casino game app that casinos can use to help direct additional traffic to their real money operations, but also develop as another revenue stream.

“We provide full support from inception through operations, and can help clients build this important part of their brand marketing moving forward,” said Perroni.


Visit Player Response Marketing at ICE, stand LI-225 or book an appointment by contacting

Media Enquiries:

James Bradley

About Player Response Marketing (
Player Response Marketing is a direct response marketing company providing a unique range of online and offline marketing, affiliate management services and consulting services for online and land-based gambling brands. The company was launched early in 2011, and is directed by a senior management team with over 40 years of combined experience in the gambling industry. Player Response works with clients to acquire new players and affiliates while improving response rates and lowering acquisition costs.