The Advanced Betting Platform to be Launched into the African market

The Advanced Betting Platform to be Launched into the African market18 January 2012 (London, UK) — LVS, the sports book software provider owned by La Française Des Jeux, will provide its Advanced Betting Platform (ABP) to Loterie National de Cote d’Ivoir (LONACI), the exclusive gambling operator in Ivory Coast.

The sportsbook under the brand Sportcash will launch in time for the 2012 Africa Cup of Nations football tournament and will initially be available in 80 shops in phase one of the project. This will grow to support 2,000 terminals over the course of the next 12 months. LVS have worked with partners Morpho and LotSys on the retail capabilities of ABP in order to offer LONACI customers a complete multi-channel solution across the Internet, mobile and retail from one single engine.

LVS will also integrate existing lottery style games and pari-mutual horse racing as part of future roll outs.

The Advanced Betting Platform will give LONACI the option to manually or automatically manage their operation from creation and pricing to settlement of events. The ABP’s unique price deriving tools will provide sophisticated risk management capabilities. LONACI will initially launch with football betting but will quickly increase the sports offering and will have the ability to create many more betting opportunities for its customers without increasing its trading team.

Simon Ordish, CEO of LVS, comments: “This is our second deal with a State owned lottery operator that LVS have completed and we are extremely pleased that LONACI chose the Advanced Betting Platform for their sports betting platform . Our Advanced Betting Platform, with its sophisticated risk management and event management technology, enables operators to rapidly increase their operation without the usual resource overhead. When an organization such as LONACI trusts LVS over many of the other major sportsbook suppliers in the market it is a huge compliment to our product and team. We are looking forward to a long and fruitful relationship with LONACI.


Media Contact:
Jodie Thind, Lyceum Media
+44 (0) 7932 440 157

About LVS (
Owned by the French national lottery operator, La Française Des Jeux, LVS has supplied interactive sports betting software to leading sportsbook operators since 1992. The Advanced Betting Platform sportsbook engine from LVS is the most flexible sportsbook on the market and has ten years of continuous development behind it. The Advanced Betting Platform (ABP) enables operators to provide customers with the ability to bet and play in multiple languages and currencies across several products and platforms including web, mobile devices, retail outlets and telebetting services. LVS is a member of the World and European Lottery Associations and is licensed by the UK Gambling Commission.

About LONACI (
LONACI is a company registered in 1970 and based in Ivory Coast. The State of Ivory Coast trusts LONACI by granting the concession of monopoly on the management and the exploitation of gambling on its territory.