12BET launches New Smartphone Interface @ smart.12BET.com through ONEworks

oneworks-160.jpg7 NOVEMBER 2012 (ISLE OF MAN) – 12BET have launched a new smart phone interface using HTML5 to be found at smart.12bet.com. The product, developed by ONEworks, is browser optimised meaning that all events and bet types offered on the desktop version of the site are available on the Smartphone interface. The advantage of having the interface browser optimised also means that there are no restrictions on the brand of Smartphone compatible with this new offering. It is suitable for the iPad and iPhone as well as Android.

Rory Anderson, CEO, Europe for 12BET commented, “We offer on average 6000 in play football events each month. Our In-play football capability is our strength, so being able to clearly display all that information on to a smaller screen was of paramount importance and a huge design challenge. I am delighted with the final product delivered to us by ONEworks. The navigation is clean and intuitive and based on initial testing, we estimate that up to 10% of our active user base will try the new platform by the end of December, with further growth into 2013.”

Lee Richardson, Director, Europe for ONEworks added, “We know how vitally important mobile is for our European-facing sportsbook clients, and I am certain this will help 12bet.com gain even greater market share through our enhanced mobile offering, increasingly the ‘channel of choice’ amongst in-play sports-betting customers.”

As well as the extensive in-play football portfolio, members will also be able to access all major sports offered on 12BET on all tablet and Smartphone devices.


Media Contact/Meeting Requests:

Jodie Thind, Lyceum Media Jodie@lyceummedia.com
+44 (0) 7932 440 157

Rory Anderson, 12BET.com rory@12bet.com

Lee Richardson, ONEworks Limited, lee.richardson@oneworks.com

Notes to Editors:
Based in the Isle of Man, 12bet offers thousands of events and competitive odds for Live Betting across the main bet types. Primarily focused on football, 12Bet events cover over 75 Leagues and on average 7,000 events per month. Around 3400 events per month are available for Live Betting. We offer Live Betting up to the 89th minute of play, and often 90 minutes +2!. 12bet gives you more choice than the current offering of most European based remote gambling operators.

The Company will strive to be the best remote gambling company in the European market by providing a superior, unsurpassed core product and innovative and exciting additional products, through a superior gaming platform and a safe, transparent, socially responsible, regulated environment, where the customer’s needs will always be primordial and corporate activities are conducted to the highest ethical and professional standards

The Company’s customer support services are available 24 hours a day, 7 days a week, contactable through various easy methods. The Company wants to ensure that a person will always be available to answer your comments and questions in a courteous efficient manner. The Company’s top-most priority is ensuring the highest level of customer care.

ONEworks™ develops and delivers sportsbook software services to gaming companies worldwide. Covering the entire spectrum of bookmaking, their core betting platform is a proven, robust system offering an extensive range of events, bet types and multiple odds offerings and languages all powered by a fully featured back end. For international operators looking to expand their brands into Asia, the company offers a fully hosted turnkey solution via certified third party solution providers. It launched its international format platform, and obtained its Network Service License, from the Isle of Man last year, with enhancements to better serve the European and international marketplace.

ONEworks maintains its operations from offices in Taiwan, UK and the Isle of Man.