MarginMaker sports betting platform integrates horse racing with other product offerings
3 November 2010 (London, UK) – EurosportBET has launched tote horse racing on its French label, EuroeportBET.fr. GTECH G2’s MarginMaker platform integrates horse racing with EurosportBET’s other sports betting offerings. SPS Betting, which also operates EurosportBET.co.uk, was one of the first out of the gate earlier this year when it launched EurosportBET.fr immediately after France opened up its online gaming market. It is one of a handful of operators licensed to take fixed odds wagers on sports.
“The Sports Betting Team at GTECH G2 supported us in integrating a new heterogeneous system, the PMC tote system, on our MarginMaker engine, from early specification stages to the move to production,” said Frédéric Tardieu, Director of Program Management at EurosportBET. “We are now a member of the very small club of French legal online gaming operators able to operate SportsBook, Poker and Horse Racing.”
Development of EurosportBET.fr was a joint effort in which a EurosportBET programming team used G2 MarginMaker’s public APIs to create their own version of the web site where they have been taking wagers on football, tennis and rugby since June.
“We’re proud of MarginMaker’s capacity to integrate various sports betting products so seamlessly and take any bet, across any channel for any business model,” said Paul Mears, VP Sports Betting at GTECH G2. “We look forward to helping EurosportBET maintain cutting edge sports betting products in both France and the UK.”
MarginMaker is a product of the Finsoft sports betting software team at GTECH G2. The MarginMaker platform provides a full end-to-end sports betting solution supporting fixed odds, pools and spread betting on all sports, via call centre, internet, mobile and retail. It supports sports betting operations globally, in the UK and Ireland, Singapore, Spain, Chile, Serbia and Romania and has demonstrated its ability to handle any sport and almost any bet type available worldwide.
Horse racing is extremely popular in France where as many as 15 million bets have been known to ride on a single daily race. There are over 200 tracks and over 8,000 off-track outlets across the country. France’s pari-mutual betting system is the third largest in the world.
EurosportBET.fr is the commercial brand of SPS SA, a subsidiary of Eurosport, fully owned by the French media leader TF1. Mostly known for operating the largest European free TV channel, the Paris- and Alderney-based TF1 Group’s activities cover the whole of the audiovisual industry.
GTECH G2 is the only interactive gaming software and services provider that can supply a complete end-to-end solution including lottery, poker, sports betting, bingo, casino, skill games, instant games and back office systems to commercial and state-run operators. It operates the International Poker Network (IPN) which has more than 4,000,000 active players across Europe and the International Bingo Network (IBN), more than 80 European bingo sites with over 15,000 daily active players and over €20 million per month in pay outs.
Larry Colcy, Lyceum Media
G2@lyceummedia.com +44 (0) 208 123 7184
About GTECH G2 (www.gtechg2.com)
Only GTECH G2 can provide the complete suite of core platform gaming engines, innovative content and flexible support services to both enterprises who are just entering the interactive space as well as to those who already offer a fully mature suite of interactive games. Its portfolio of expertise and digital solutions covers Lottery, Poker, Bingo, Sports Betting, Casino, Skill Games, Instant Games as well as a full range of back office and business solutions to help maximize revenues. The group brings together the lottery expertise of GTECH with Boss Media, a leading innovator in software and systems for Poker, Casino and Bingo entertainment; Finsoft , a leading provider of enterprise-wide real time trading solutions for the commercial sports betting industry – both interactive and retail; St Minver, a fully managed service provider of Internet games to media, lifestyle, and other brands; and Dynamite Idea, a developer of unique, innovative digital instant and side games. GTECH G2 can provide a flexible solution to all customers, large or small, wherever they may be on their interactive journey. email@example.com