Twitter to speak at the Player Acquisition Strategies conference at iGaming Super Show

player_acq_strat.jpg8 June 2015, London, UK (Press Release) – Twitter has focused on the iGaming industry and they will be at the Player Acquisition Strategies conference to tell us how, why, and what they have done to make Twitter the hottest social channel for the sector.

The session “Twitter NOW!” which is taking place on the 25th June 2015 at 16.30, will look at how to maximise Twitter’s “Bet Now” and “Play Now” buttons for live betting operators and time sensitive promotions.

Paul Lucey, an Account Executive at Twitter will present the session. Paul heads up the Gaming and Gambling Vertical in Twitter EMEA HQ in Dublin. He was previously part of the Twitter’s Agency team, managing agency development within the UK market. Prior to joining Twitter Paul worked in various roles within the advertising agency world, advising brands on their TV and VOD marketing strategy in Mediacom and Vizeum. He is @paull on Twitter.

“I’ll take you through how to get the most out of Twitter Ads for acquiring new customers, and retaining current customers by showcasing some best in class examples. I will also be taking you through all of the latest updates on the platform,” said Paul Lucey, Account Executive, Twitter.

The Player Acquisition Strategies conference is a dedicated event for senior marketers involved in acquisition and retention within online gambling. The conference is designed so that delegates will get genuine ROI from attending sessions.

“We are really excited about the Player Acquisition Strategies conference this year and believe we have designed an event that will provide an excellent learning and networking environment for senior marketers working within the iGaming industry,” said Shona ODonnell, Head of Operations for iGaming Business.

The Player Acquisition Strategies conference costs just £499+VAT to attend and will take place on the 25th June 2015 alongside seven other iGaming events, all of which are taking place at the iGaming Super Show. For more information please visit

For Press Queries contact:
Tracey Daniel
iGaming Business
+44 (0) 207 954 3417

About iGaming Business
iGaming Business has been the leading specialist iGaming publisher and information provider to the iGaming sector through magazines, events, websites and intelligence reports for over 12 years. With over 16,000 operators, vendors and affiliates regularly reading their information off-line and 75,000 online, iGaming Business is leading publisher in the sector. Please visit for further information.

About the iGaming Super Show
The iGaming Super Show is host to eight individual conferences and an exhibition set to attract over 3,500 delegates, ranging from operators and vendors to regulators and affiliates making it the biggest event in the iGaming calendar. The exhibition is completely free of charge for all attendees and includes multiple networking events. The individual conferences at the iGaming Super Show include Betting Trends and Strategies (BeTS), Payment Solutions Summit, IMGL Masterclass, iGaming Executive Conference, Player Acquisition Strategies, Amsterdam Affiliate Conference, Financial Partners Expo and Gaming in Holland. The iGaming Super Show will to meet your needs from a networking, education and business perspective. Please visit for further information.