Buys Editor and Head of iGaming Business

igb-logo-3.jpg30th January 2013 (London, UK) – After 10 days and 48 bids has won a charity auction to brand iGaming Business Editor-in-Chief Michael Caselli and it’s Head of Business Alex Pratt for £3,200 in aid of GamCare. fought hard for the prize and were bidding right down to literally the last second just beating Brand Republik to the post five seconds before the auction ended.

“With great pleasure sunmaker took part in iGaming Business’ auction of Michael Caselli and Alex Pratt, raising money for the GamCare education program, which we consider a great cause. We are proud to support this initiative which ultimately provides support to our industry”. Commented Alex K., spokesperson of “We are delighted to forward the amount of 3.200 GBP directly to GamCare and we thank iGaming Business for this great opportunity and for promoting our brand” he continued.

All monies raised by the auction will be going to GamCare’s education programme and in particular to promoting their recently launched website This new site is targeted at young people aged 12-18 to educate young people about the risks of problem gambling and to support those experiencing difficulty through their own gambling or that of family members (usually parents).

“GamCare are delighted to be working with iGaming Business on fundraising in aid of our education programme at the London Affiliate Conference 2013. Raising awareness of our newly launched website is a must – big thank you to iGaming Business for this fantastic fundraising opportunity!” Commented Ruth Halahmy, Marketing and Fundraising Officer from GamCare

As winner of the auction Michael Caselli and Alex Pratt will now be adorned in the brand from the start to the end of the event including all networking events and the iGB Affiliate Awards.

“Massive thanks to for supporting this exercise with their very generous bid and of course helping us to raise awareness for GamCare. Michael and I were completely surprised by the amount raised and are now focused on getting sunmaker lots of ROI! ” commented Alex Pratt, Head of iGaming Business. “I also wanted to recognise Media Hut who have also stepped up and will be creating all the branded goods free of charge ensuring every penny goes to GamCare” he continued.


For Press Queries contact:
Tracey Daniel
iGaming Business
+44 (0) 207 954 3417

About iGaming Business
iGaming Business has been involved in the iGaming sector for over 10 years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online, iGaming Business is the largest publishing company within the sector. Please visit for further information.

About London Affiliate Conference
The London Affiliate Conference (LAC) is organized by iGaming Business under the iGB Affiliate brand. The event is part of a series of affiliate conferences and expos which began as CAP Euro in January 2007, and has grown from 600 attendees to over 2500 attendees in just over five years, making it the biggest iGaming affiliate event in the sector. This rapid success has come about by keeping true to a simple philosophy: “Put Affiliates First”, which is the backbone of the events. For more information on the London Affiliate Conference, please visit or for information on iGB Affiliate please visit

About GamCare
GamCare is the leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling. GamCare operates the national Freephone telephone HelpLine (0808 8020 133), NetLine ( and provides free face-to-face counselling for anyone experiencing a gambling problem.

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