Social Gambling Meetup in London

igb-logo-3.jpg3rd July 2012 (London, UK) – Gambling-themed games are the most exciting segment in all of social gaming. iGaming Business, the leading publisher and conference organizer in its sector, has recognised this rising trend and has announced the date for the first of several iGaming Meetups. These events will aim to bring together social games developers and operators, social media experts, investors in the social gaming and of course the traditional iGaming community to network and share experiences.

While the concept of getting like-minded individuals to meet up to share ideas isn’t new, iGaming Business’ initiative is the first to get social gaming and internet gambling to explore the opportunities which overlaps, and as importantly, the boundaries between the two sectors.

“We’ve coined the term Social Gambling to describe gambling-themed games, played in a social media context, where the criteria of real gambling is not applied.” Explains Michael Caselli, Editor in Chief for iGaming Business. “For instance, in Zynga Poker, you can purchase chip like in any arcade game, but there is no prize offered for the accumulation of those chips. In that way, the Zynga Poker game is essentially the same as playing Pac Man or Space Invaders, but instead of dodging ghosts or alien invasions, you are bluffing and chasing gutshots. Where the overlap exists is in the player experience and in the mechanics of the entertainment. The iGaming community can certainly teach the social games community more about that, whist the social games community can educate the iGaming community on its areas of innovation such as leveling, leaderboards, social interaction and player to player competitiveness. ”

The first networking event planned by iGaming Business will take place on July 17th in London. Presentations will include words from Raf Keustermans, CEO and co-Founder of on raising funds for a social games company, followed by Andy Rogers, social gaming expert and Managing Director of Enteraction, talking about the opportunities in this exciting market. This will be one of two meetups which will lead up to a full Social Gambling conference in November of this year.
The Meetup event is Free to attend however space is limited so make sure you RSVP for the event here

iGaming Business Publisher Alex Pratt stated “ This is the first event we have planned in this space and I’d encourage anyone working in or looking to move into this space to join in.” He went on to comment “We know that not everyone can make all of the meet up’s we hold and we will be organising additional Meetups throughout 2012 in London and further afield. If you can’t make the July 17th meetup, you can still join our meetup group which will have the details of future events as they become available.”

For Press Queries contact:
Marit von Stedingk
iGaming Business
+44 (0) 207 954 3417

About iGaming Business
iGaming Business has been involved in the iGaming sector for over 8 years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online iGaming Business is the biggest publishing company within the sector. Please visit for further information.

About Social Gambling Meet Up
The iGaming Business Social Gambling Meet Up provides the opportunity for like minded individuals either working in, or with an interest in this fast developing space. These meet ups will be held regularly in London and in other cities around the world. Anyone with an interested is invited to join the group and meet, Alex, Michael and Shona at the next meet up. To sign up go to