Rank Chooses Virtue Fusion as Its Software Provider

Virtue Fusion wins Rank plc for third straight year
virtuefusion-logo1.jpgMarch 2, 2009 (London, UK) — Virtue Fusion, the world’s leading supplier of online bingo and networked gaming solutions, is pleased to announce that Rank plc, the UK’s largest publicly listed Bingo operator has signed a third long term licensing agreement to have Virtue Fusion continue to supply a networked Bingo and games solution.

“We are delighted to have signed Mecca Bingo up for a third term,” said Bob McCulloch, CEO of Virtue Fusion, “Mecca is one of the largest online gaming brands in the UK and we feel growth prospects for Rank Interactive both in the UK and internationally are exceptional. This deal represents a classic example specialization at work. Mecca’s proven ability to drive traffic and convert and retain customers, working alongside Virtue Fusion’s ability to deliver the best in Bingo and networked games software solutions.”

Mark Jones, MD of Rank Interactive said: “We have a great opportunity to grow our interactive business and, as we have had a long and successful relationship with Virtue Fusion, we felt that we were best placed to continue working closely with them to exploit the opportunities within the bingo market.”

“We look forward to building closer relationships with the team at Rank and continuing to offer the world leading Bingo and networked gaming solutions to the market”, said McCulloch


For more information, please contact:
Melissa Ross
Lyceum Media
+44 (0) 207 9766 469

About Virtue Fusion
Virtue Fusion develops Bingo and networked gaming solutions for the online gambling industry, primarily targeting existing online gaming operators, bookmakers, land-based operators and media companies. Virtue Fusion continues to be the world’s leading developer and licensor of Internet bingo products in the UK. The Virtue Fusion gaming network offers some of the largest bingo prizes to be found with peak traffic of over 6,000 concurrent players. The Group specializes in providing Bingo, networked games such as slots and scratch cards. Some of the world’s best-known brands use Virtue Fusion Bingo solutions, including Ladbrokes, William Hill, Sky, Bet365 and Crown Bingo. Virtue Fusion continues to focus on the UK as its core market whilst launching products into Scandinavia and Europe during 2007. Virtue Fusion operates out of Alderney and is currently applying for a Maltese License.