Parimatch Africa signs deal with FAST TRACK CRM

7 November 2019, MALTA  (Press Release) – Parimatch Africa, the Africa-facing sports betting operator, has become the latest operator to switch to FAST TRACK CRM (https://www.fasttrack-solutions.comthe real-time player engagement platform.

Parimatch Africa is quickly becoming a leading sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool.

The operator identified FAST TRACK CRM as its partner, choosing the only CRM tool built specifically for the iGaming sector, which allows operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, CEO of Parimatch Africa, said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”

FAST TRACK CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign.

FAST TRACK CRM coordinates all aspects of communication and rewards and, most importantly, is a tool designed specifically for iGaming operations workflows.

Simon Lidzén, CEO of FAST TRACK has high hopes for the supplier’s first partnership in the African market.

Lidzén said: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.”

The strength of FAST TRACK CRM’s offering was confirmed by it being named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.


Editor’s notes:
Founded in 2016, FAST TRACK is an award-winning iGaming technology and service provider, with a vision of simplifying the online casino business. FAST TRACK provides the only CRM tool built for iGaming.

About Parimatch Africa:
The Parimatch Africa leadership team have a strong track record of launching and growing successful new ventures, and extensive experience of managing and optimising both shop network operations and online operations.

Parimatch Africa currently operates sports betting shops in Tanzania and is planning the roll-out of further sports betting shops in major cities across Tanzania and other African countries including Rwanda, Uganda, Nigeria and the Democratic Republic of Congo. This will be coordinated alongside the launch of a regional online and mobile betting platform in the countries where it operates.

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