November 10, 2008 (Stockholm, Sweden) – Jadestone Networks, the Nordic based owner and operator of the multiplayer skill games network GamArena, announced today that Nordic game operator Paf will be one of a limited number of launch partners for DiceArena, its new multiplayer games offering coming to market this quarter.
DiceArena has been labelled as both a serious competitor and an attractive complement to online poker. It consists of a range of multiplayer dice games, including brand new games and old favorites, aimed at a broad audience of existing, lapsed and latent online gamblers. DiceArena is built on a next generation technical platform and will hit the market with exciting games and inviting community features available for its players.
Paf will launch on the DiceArena network this quarter as one of the first wave partners. Primarily targeting Scandinavia, and later also its additional markets, it will boost the momentum of the launch with a multi-channel marketing campaign that includes both TV and online components.
Tomas Nilsson, Business Manager, Poker, Games & Dice at Paf said: “We’ve enjoyed working with many Jadestone products over the years, but DiceArena is the most exciting concept we’ve seen yet. We believe that our customers will respond very well to the inviting design and the immediate appeal of the games. This is like poker for the rest of us – with a smile. The design matches our target groups and aligns very well with our brand.”
“Paf has been an important partner for Jadestone since we got started in this business,” said Robert Henrysson, CEO of Jadestone. “We’re very happy to see them as one of the first out of the gate with DiceArena and extremely pleased with the strong marketing muscle they bring to the launch.”
The DiceArena suite of games has been in development at Jadestone for almost two years. With a number of high profile network partners lined up for DiceArena games, it’s one of the biggest new product introductions in Jadestone’s history.
Additional information about DiceArena can be found on www.jadestone.se. There is also a newly launched consumer website with information and blogging about the DiceArena games at www.dicearena.com.
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For more information please contact:
Tobias Nissen
Business Development Director, Jadestone
tobias.nissen@jadestone.se
+46 8 24 05 01
Tomas Nilsson
Business Manager, Poker, Games & Dice, PAF
tomas.nilsson@paf.com
+46 702 541 477
Melissa Ross
Lyceum Media
Melissa@lyceummedia.com
+44 (0) 207 953 4026
About Jadestone
Jadestone is a leading developer of fully managed online game solutions. From great games to secure backend, Jadestone delivers quality services to both players and distribution partners. Jadestone’s expanding portfolio of products include Championship Manager Online(TM) – the football management game; the acclaimed GamArena(TM) skill games network; and several innovative mobile games. Headquartered in Stockholm, Sweden, the company is privately owned and funded. For more information about Jadestone and its products, please go to www.jadestone.se.
About Paf
The Paf Group is an innovative and rapidly expanding Nordic gaming company. Our mission since more than 40 years is to create enjoyment and entertainment that enrich people’s lives by offering land-based, shipboard and online money games in a safe and socially responsible way. We operate in a dynamic and highly competitive market with the ambition to grow Paf into a leading international gaming entertainment company. In 2007 the Paf Group turned over € 105 million with a profit of € 42 million. The group has over 400 employees in Mariehamn, Helsinki, Stockholm, Tallinn, Madrid and London. For more information about Paf please visit www.paf.com or www.grouppaf.com