Paddy Power Swaps Bingo Provider For Virtue Fusion

May 7, 2009 (London, UK) – Virtue Fusion (Alderney) Limited, the world’s leading supplier of online bingo software, is pleased to announce that Paddy Power plc, Ireland’s largest betting and gaming company, has signed a long term licensing agreement to have Virtue Fusion supply a networked Bingo and games package. Previously, Paddy Power Bingo had been part of a bingo network powered by Parlay Entertainment technology.
“Having a company such as Paddy Power with such fun and accessible brand values is a perfect match to showcase the community aspects that the Virtue Fusion platform delivers,” said Bob McCulloch CEO of Virtue Fusion (Alderney) Limited.
Christopher Coyne, Head of E-Gaming, Paddy Power said, “Liquidity is key in pari-mutuel games such as Bingo. We’re now joining the largest Bingo network available and through this move to Virtue Fusion, we are able to offer our customers better product and mini games not to mention more compelling Bingo prizes.”
“In the world of online Bingo, both network and stand-alone solutions are proven business models. However, as the industry matures, there seems to be pressure to offer regular large and exciting prizes to players and this is made possible only through linking sites. Virtue Fusion is unique in that it offers large games to all its customers as well as facilitating smaller community style games,” said Bob McCulloch.
For more information please contact:
Melissa Ross
Lyceum Media
+44 (0) 207 976 6469
About Virtue Fusion (Alderney) Limited
Virtue Fusion Alderney develops Bingo and networked gaming solutions for the online gaming industry, primarily contracting with existing online gaming operators, bookmakers, land-based operators and media companies. Virtue Fusion Alderney continues to be the world’s leading developer and licensor of Internet bingo products, with a gaming network offering some of the largest bingo prizes to be found, due to its vast network of key operators and peak traffic of over 6,000 concurrent players. The Group specializes in providing Bingo, networked games, slots and scratch cards to some of the world’s best-known brands, including Mecca, Ladbrokes, William Hill, Sky, Bet365 and Gala. Virtue Fusion has recently launched its multicurrency product and is now actively marketing into Europe and worldwide. Virtue Fusion Alderney Limited is operated and regulated from Alderney.
About Paddy Power plc
Paddy Power, founded in 1988 by the merger of three existing Irish high street bookmakers, is listed on both the Irish and London stock exchanges. Since launching in 2000, they have emerged as one of the leading gaming brands in both the UK and Irish markets. In that time, Paddy Power’s online gaming business has extended its offering to poker, casino, financial spread betting, skill and fixed odds gaming products.
Paddy Power takes an unconventional approach to betting and gaming believing them to be firmly rooted in the leisure and entertainment space. As such its mission is to make betting fun. The company is renowned for their inventive and often irreverent marketing and advertising campaigns.
The addition of an online bingo product is a perfect fit with its fun, fair and friendly ethos and allows them to target a wider gaming audience.