Metric Gaming Unveils Best-of-Breed Horse Racing Service

Metric Gaming, the sports betting technology, software and services company, is to showcase its pioneering new managed horse racing service at this year’s ICE Totally Gaming event in London.

The company successfully launched the industry’s first standalone, fully managed, end-to-end golf service last year, and in 2018 is responding to customer demand by switching its attention to racing.

With the golf product having demonstrably been the market leader in the vertical over the last 12 months, the racing service will follow the same line, boasting competitive product breadth and depth, innovative content and trading and risk management best practice.

Working with major data rights owners and suppliers, Metric’s racing service provides clients with a breadth and depth of meeting coverage comparable to industry leading operators.

Metric’s scalable technology and London-based expert trading and risk teams are well placed to deliver a profitable, cost-effective, tailored racing service to any brand seeking to compete in the UK, or established operators looking to improve the profitability on their racing business.

“Metric Gaming is a B2B supplier that prides itself on thinking like a B2C operator,” said Jim Supple, COO at Metric Gaming. “This philosophy enables us to be more effective partners and subsequently drives our product development.

“Our golf product led the field in 2017, offering more market types across more events than any other operator whilst delivering a very healthy margin for our customers. Now we seek to bring our partners the same results for their racing offering.”

Metric’s global executive team will be showcasing the company’s industry-leading range of sports betting technology and services at the ExCeL from February 6-8.

Looking ahead to another year of ascendency for Metric Gaming, the company’s representatives will be giving further details about a proprietary football (soccer) product to be available during Q3.

The company’s eagerly anticipated complete sportsbook solution, as provided to VirginBet, is also to launch in a few months’ time.

“2018 will be another fantastic year for Metric Gaming as it continues its expansion within the sports betting technology market,” said Supple. “We are eager to display our fantastic products and ambitious plans when we meet potential new customers and existing partners at ICE.”

Metric Gaming will be exhibiting at stand S2-247 at ICE 2018 from February 6-8