Metric Gaming and Lacerta Sports Enter into Long-Term Strategic Partnership

Combines Metric’s pioneering multi-tenant sportsbook platform with Lacerta’s much sought-after sportsbook solutions to create a new standard in B2B sportsbook managed services


Las Vegas & London – March 30, 2022 – Metric Gaming Group and Lacerta Sports Limited are pleased to announce that they have entered into an exclusive long-term strategic partnership aimed at creating the sports betting industry’s most powerful and sought-after B2B sportsbook managed service.

The Metric-Lacerta partnership will bring together proven high-level skills in technology development and deployment, advanced customer analytics and automated pricing systems to set a new standard in online sportsbooks managed services.

We are proud to partner with a company of Lacerta’s standing and capabilities. The powerful combination of our technology and Lacerta’s pricing and analytical excellence is a compelling alternative for those operators looking to build or buy their own sportsbook platform”, said Keith Hayes, CEO of Metric Gaming.  “As a Vegas headquartered company, we are particularly excited at the opportunity this creates for us to better serve the North American market.

Steve Edery, Founder and CEO of Lacerta Sports said: “We are delighted to announce our partnership with Metric Gaming. The companies share a vision of how the sports betting market should operate, by combining Metric’s advanced sportsbook platform with our best-in class pricing and analytical capabilities we believe we can reshape the online sports betting market.”


About Metric Gaming

The Metric Gaming Group was founded in 2013 and is headquartered in Las Vegas and developed the industry’s first truly multi-tenant sportsbook platform.  The Metric Gaming Group holds licences in numerous countries and in the US holds licences in New Jersey, Colorado, Pennsylvania, and Michigan.


About Lacerta Sports

Lacerta Sports provides a suite of industry-leading sportsbook solutions to strategic B2C and B2B partners.  Services include proprietary pricing, risk management and customer analytics. Lacerta was founded as a standalone entity by a team from Starlizard, the London-based sports betting consultancy, with specific expertise in sportsbook operations, technology, and analytics. Lacerta also benefits from an exclusive service and licensing agreement with Starlizard.