The strategic partnership aims to broaden Lyceum’s base and raise the bar for advertising in online gambling
November 11, 2009 (London, UK) – Lyceum Media, leader in public relations and events services within the online gamblng industry, are moving into a new area of gaming through a strategic partnership with renowned creative advertising consultants Wholemeal Brains. Through their alliance, Lyceum aims to provide top-class creative thinking in all mediums of advertising for their clients and the online gambling industry as a whole.
Since 2002, Lyceum Media has offered PR and events services to a host of leading gaming brands but their partnership with Wholemeal Brains will now allow them to offer cutting-edge creative advertising in a multitude of mediums.
Wholemeal Brains, one of the most highly-reputed advertising creative teams in London, have worked with an extensive range of multinational brands including BBC, Disney, MTV, Sony, Coke, Mars and Adidas. They offer strategic creative advertising consulting for a host of communication mediums including TV, print, direct, radio, experiential and online.
The award-winning team comprised of Andy Howarth and Ben Stafford, have over twelve years experience as creative directors at some of London’s most prestigious advertising agencies. The dynamic-duo is noted in the advertising industry for consistently delivering fresh, innovative ideas across the intricate array of advertising outlets.
Melissa Ross, Lyceum Media, said, “Lyceum has been market leader in the world of iGaming PR and events for years but we strongly feel that quality PR should be coupled with quality advertising in order to create a winning marketing mix. We’re thrilled to have such a distinguished team of advertising creatives on board who will now allow us to offer a more comprehensive marketing proposition to complement our already hard-hitting PR and events services.”
“This is a fantastic move for us and we’re delighted to be working with Lyceum Media. Wholemeal Brains has experience in all forms of advertising within numerous sectors so we’ll be able to offer Lyceum Media’s clients the sort of out-of-the-box creative thinking that will vastly separate them from their competitors. We look forward to bringing our seasoned expertise to the online gambling industry to hopefully produce fresh new directions for gaming branding and advertising,” said Ben Stafford, Partner, Wholemeal Brains.
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For more information please contact:
Melissa Ross
Lyceum Media
+44 (0) 20 7976 6469
Melissa@lyceummedia.com
About Lyceum Media
Lyceum Media is a full service public relations and events firm working exclusively in the online gambling sector (iGaming). Partners Jodie Thind and Michael Caselli and a team of creative account managers offer clients an unparalleled understanding of the sector and its key players. Relationships with key iGaming publications and portals generate outstanding media value for clients that include casino and poker site operators, software developers and affiliate programs.
To find out more about Lyceum Media, please visit www.lyceummedia.com
About Wholemeal Brains
Wholemeal Brains creative advertising consultants specialise in media neutral strategic and creative thinking. Founders, Andy Howarth and Ben Stafford work with clients to first define audience, creative messaging and communication mediums. Wholemeal Brains then develop a strong, transparent core idea to ensure consistent messaging and visuals wherever the brand appears – print, digital, viral, experiential, direct mail, in-store, radio or TV. The team can deliver full advertising campaigns across multiple mediums as well as one-off executions for single outlets. To find out more, visit wholemealbrains.com.