LVS Launches ‘ABP in a BOX’, its Sportsbook Offer for startups

May 22, 2013 (London, UK) – LVS Ltd, a UK based specialist in sports betting and gaming software solutions, during a Press Conference held in its London premises, released “ABP in a BOX”, a new Sportsbook offer targeting those wanting to start a sports betting operation.

“Industry leaders have adopted ABP because it’s a modern, robust, highly automated, multi-channel Sportsbook.” said Pascal Blyau, MD. “During the past year, we have received numerous requests from small and medium-sized companies for our technology and they wanted a turnkey solution with minimal upfront investment.”

ABP in a BOX was designed with this in mind and it the easiest way to start with sports betting. “This all-in-one Sportsbook solution comes complete with all the hardware and middleware (incl. Oracle) needed and pre-loaded with the ABP software suite: ABP Sporstbook backend, Apollo frontend web framework and retail frontend solution TMS. This is a mobile system that can be installed anywhere delivered in a case with handle and wheels.” said Simon Ordish, CEO.

Andy Chalker, ABP Product Owner explained: “We actually pre-configure some of the more complex features to ensure that it is extremely easy to manage with minimal care thanks to data feeds and built-in automated controls. Crucially though, the operator is still very much in charge of their Sportsbook. This is a technically managed service where the operator is still a true bookmaker in charge of their own destiny.”

Pascal Blyau concluded on the business model: “ABP in a BOX is the entry point for the LVS’s new Pay-as-you-Grow rental scheme. With this new policy LVS is proud to offer a far superior and more scalable product than traditionally available at this price in the market.”

Media Contact:
Jodie Thind
Lyceum Media
+ 44 (0) 7932 440 157

LVS Contact:
Pascal Blyau
+44 (0) 20 7337 7050

Notes to Editors:
LVS Ltd., a subsidiary of Française des Jeux (FDJ), delivers modern and open sports betting and gaming solutions based on the Advanced Betting Platform (ABP), which enables bets on any kind of sport and markets, live betting, multiple price lines on any kind of digital and retail channel, state of the art risk management and cost efficient operation.

ABP is in permanent evolution as LVS invests continuously in R&D. ABP now includes a web and CMS framework for desktop, mobile and tablet channels, traditional and innovative solutions for retail distribution, a promotion engine and additional games such as sports pooled games and keno games. For more information please visit

ABP Management Team:

Simon Ordish, CEO
Pascal Blyau, Managing Director
Andrew Chalker, ABP Product Owner