LVS Enhances the Advanced Betting Platform

LVS Enhances the Advanced Betting Platform13 SEPTEMBER 2011 (LONDON, UK) — LVS, the sportsbook software provider, acquired by La Française Des Jeux, will be demonstrating new and upgraded features of its Advanced Betting Platform live at EiG in Milan next week. The sportsbook and racing platform has an intuitive new content management system, live betting video console and groundbreaking new tools for traders.

A culmination of over ten years of continuous development, the Advanced Betting Platform (ABP) enables operators to build a bespoke site -100% multi-lingual, multi-currency and driven by a sophisticated content management system – for a fraction of typical development costs.

Simon Ordish, CEO of LVS, comments: “Our Advanced Betting Platform gives operators very sophisticated risk management and event management technology. Its latest features illustrate our commitment to constantly improving the player’s experience and continually improving operators’ and traders’ efficiency.”

Ordish goes on to say, “Unlike many of our competitors LVS will be running live demos throughout the show. This will give potential partners the opportunity to see ABP first hand.”

The LVS Advanced Betting Platform now has an intuitive new click-and-drag content management system that enables marketing and trading staff to keep their websites fresh without system modifications.

The new live betting console has been upgraded to maximize the punters involvement and provides a superior gambling experience. This includes the ability to offer live streamed video.

Groundbreaking new tools for traders use graphical representations that enable them to monitor risk at a global level. A single team member can now oversee an operator’s total exposure at a glance by monitoring graphs that pulsate in real-time as the risk ebbs and flows.

For a demonstration in real time of the LVS Advance Betting Platform please visit them at Stand 210 at EiG in Milan 20 -22 September, 2011.


Media Contact:
Jodie Thind, Lyceum Media
+44 (0) 208 123 7184 | +44 (0) 7932 440 157

About LVS (
Acquired by the French national lottery operator one year ago, La Française Des Jeux, LVS has supplied interactive sports betting software to leading sportsbook operators since 1992. The Advanced Betting Platform sportsbook engine from LVS is the most flexible sportsbook on the market and has ten years of continuous development behind it. The Advanced Betting Platform (ABP) enables operators to provide customers with the ability to bet and play in multiple languages and currencies across several products and platforms including web, mobile devices, retail outlets and telebetting services. LVS is a member of the World and European Lottery Associations and is licensed by the UK Gambling Commission.