Luxury French Hotel Launches First Truly 3D Casino

Lucien Barrière Hotels & Casinos Creates Online Replica of Real Deauville Casino

February 20, 2009 (London, UK) — Players are always looking for something different and “3D” looks like the biggest advance to come to the online casino world since Flash. Luxury French hotel and casino group Lucien Barrière is about to launch the world’s first truly three-dimensional casino and will be demonstrating the product to the media and to prospective affiliates in London next week.

“This product is so unique that conversions are going to be through the roof,” said Le Croupier Affiliate Manager Cyril Esnault. “We’re looking forward to meeting affiliates that want to be first to market with this revolutionary product.” will not be just a three dimensional illustration on a landing page leading to ordinary online casino games. This will be a truly 3D experience where players create their own virtual characters in the ‘dressing room’ area. As their avatars, players will be able to look around the casino, talk to other players at the tables, and of course play a few games of roulette or blackjack or try their luck on the slots. will be the first online casino replicating an actual land-based casino. Lucien Barrière operates glamorous and chic casinos and hotels throughout France, including Toulouse and Cannes, and will be an exact replica of one of their finest in Deauville. Whatever players find in the luxurious Deauville casino they will find at – from the plush furnishings to the range and quality of casino games on the main floor.

Jon Strock, Chief Operating Officer, said, “With our 47-year heritage in managing 40 land-based casinos, is uniquely positioned to provide the best online casino in the market. Anyone entering will be able to immerse themselves in the same fun and sophisticated environment they would enjoy in the real-life Lucien Barrière casino in Deauville.”

The 3D environment is so unique and so similar to popular video games that the operators predict conversion rates will be very high as players eager to try something new race to register.
All online casino affiliates interested in being among the first to offer players a truly 3D online casino experience are invited to join the affiliate marketing team in London: Special Preview
February 26th, 10 am – 1pm
Hotel Sanderson, Soho (Billiard Room)
50 Berners Street London, England W1T 3NG
Tube: Tottenham Court Road and Oxford Street stations
RSVP: Heather Forty, +44 (0) 20 7608 4658

Launching in March, is the world’s first truly three-dimensional online casino. Presented by Barrière Interactive Gaming, the online subsidiary of France’s chic Lucien Barrière Hotels & Casinos, it is the first online casino with next-generation technologies traditionally found in video games.’s first affiliate program is managed by TradeDoubler UK.