iSoftBet Collaborates with Optimove

logo-isoftbet-160.jpg19 September 2013 (London, UK) – Online games provider iSoftBet and retention automation software company Optimove have inked a deal with the aim of providing iSoftBet customers with the most successful marketing campaign optimization technology on the market.

iSoftBet’s system will be provided to customers with the Optimove technology already integrated, ensuring that operators can deploy highly effective marketing campaigns quickly and efficiently.

iSoftBet provides a range of online gaming products and systems to customers from across the industry, each tailored to satisfy the individual customer’s needs, while Optimove’s Web-based software is powered by unique customer modelling technology.

The system allows marketing and customer retention experts to carry out personalized marketing campaigns to maximize the impact of every marketing action and promotional offer. The system does this by finding the best matches between each campaign and every customer. By accurately predicting how customers respond to various marketing actions, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.

The campaign management, predictive analysis and deep segmentation technology provided by Optimove will add substantial value to current and future iSoftBet customers. This partnership will allow iSoftBet to gain greater customer insight through optimized marketing strategies, and will be beneficial to both the iSoftBet team and their broad range of customers.

“iSoftBet platform operators will get great value from using Optimove’s retention software,” commented iSoftBet’s Sales Manager Luci Apostolou.

“We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”

“We are very excited about collaborating with iSoftBet in order to enhance their gaming platform with our top-notch retention automation capabilities,” said Optimove Marketing Director Amit Bivas. “We expect that iSoftBet operators who implement Optimove’s software to automate and optimize their customer marketing will see great results very quickly.”

About iSoftBet
With a wealth of knowledge and experience in regulated markets, iSoftBet ( has quickly become a household name in the online casino industry. iSoftBet’s unparalleled casino games collection also features a range of unique and innovative HTML5 mobile content along with state-of-the-art Facebook software, exclusive branded content and a brand new online and terminal-based sports betting platform. Boasting an impressive collection of high-powered games with stunning audio-visual effects and strong math models, each of iSoftBet’s products is created to ensure that it meets industry standards, combining innovation with experience to provide world class gaming software to our partners.

For more information contact:
Luci Apostolou
+44 (0) 208 133 2907

Alon Tvina
+972 (0) 3 672 4546