iSoftBet appoints Michael Probert to lead Business Development

isoftbet-new-logo-300x250.jpg25 May 2016 – London, UK (Press Release): iSoftBet, the leading online and mobile game supplier, has strengthened its senior management team with the appointment of industry veteran Michael Probert as head of Business Development.

Probert, who takes up his role immediately and will report to Managing Director Nir Elbaz, has a vast amount of product, commercial and management experience having worked in the gambling sector for 12 years.

Probert previously held senior roles with gaming giants IGT and Bally Technologies and, prior to joining iSoftBet, successfully managed the launch of Australian machine manufacturer Ainsworth in the European iGaming market.

Elbaz said: “We are delighted that Michael has joined during a very exciting growth period for iSoftBet.

“We are developing lots of incredibly immersive content ourselves and have created a sleek and robust Game Aggregation Platform, so the experience and gaming expertise Michael brings will help take us to reach the next level.

“Everyone here at iSoftBet joins me in welcoming him on board.”


For information contact:
Lyceum Media

About iSoftBet
With proven knowledge and experience in regulated markets, iSoftBet is a global powerhouse in the online casino industry. Boasting a remarkable collection of fully licensed and certified Flash and HTML5 mobile games, the iSoftBet portfolio also includes exclusive branded content from some of the world’s largest TV and film studios.

iSoftBet also offers an unparalleled online and terminal-based sports betting platform alongside an advanced Game Aggregation Platform (GAP) allowing operators to benefit from over 10 additional game providers’ content in one swift integration.

iSoftBet creates each of its products to ensure that it meets industry standards and combines innovation with experience to provide world class gaming software to its partners.