iGaming Business Social Monitor reveals the online bookmakers who created the biggest social buzz around the Cheltenham Festival

igb-logo-160.jpg 20th March 2015, London, UK (Press Release) –iGaming Business Social Monitor has analysed what online bookmakers got up to in terms of social media activity during the Cheltenham Festival. They were busy creating social buzz before, during and after the horse racing event, but it was Paddy Power who created the most buzz.

Joakim Nilsson, who heads up the iGaming Business Social Monitor, commented: “Paddy got the largest share-of-voice with its #CheltMental hashtag and its humour and sometimes surreal posts on Twitter, as shown by the example below. I would say that Bet365’s buzz was mostly led by affiliates trying to sign up customers via Twitter and Betfair pushed a lot of marketing messages. Coral also had a fair amount of mentions from what we’d call real customers.”

Leading up to the Cheltenham festival we looked at which bookmaker got the most buzz around the race. From the beginning of March we can see that bookmakers were pushing campaigns out to gain traction and raise their profile.

Leading up to the event, the most talked about topics across the industry centred around Ruby Walsh, De Sceaux and Annie Power. These were then replaced by ‘Free bet’, ‘Coral Cup’ and Paddy Power’s #CheltMental tag during the event. The Gold Cup then took over the social charts.

For an infographic detailing the social trends throughout this year’s Cheltenham Festival, visit http://www.igamingbusiness.com/news/find-out-who-created-biggest-social-buzz-around-cheltenham-festival​.

iGaming Business Social Monitor is the solution for monitoring and analysing your social media activity in the iGaming space. For more information or to set up a demo please visit www.iGamingBusiness.com/About-Social-Monitor. Alternatively email Jaspal Bambhra on Jaspal@iGamingBusiness.com or call him on: +44 (0)207 954 3489.


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About Social Monitor
Developed in partnership with social media monitoring company SCRM Cloud and iGaming Business, Social Monitor can be used for bespoke social media monitoring, analytics and engagement needs. The tool is customisable and is capable of monitoring any iGaming brand in up to 27 languages across the web. Social Monitor can stretch across online content such as social media, blogs, forums and news websites. To find out more please visit www.iGamingBusiness.com/About-Social-Monitor.