iGaming Business’ Social Monitor Secures Deal with 888.com

9 December 2014, London, UK (Press Release) — iGaming Business is delighted to announce that 888.com has signed a deal to use its new product Social Monitor to measure and analyse its social media presence and that of its competitors.

Created by leading information provider iGaming Business and social media monitoring company SCRM Cloud, Social Monitor is a managed enterprise-class solution for bespoke social media monitoring, analytics and engagement needs.

The tool is entirely customisable and can monitor any iGaming brand in up to 27 languages across the web, including social media, blogs, forums and news sites.

“We are really pleased to have such a significant brand sign up and join our rapidly growing list of clients for this new tool,” commented Alex Pratt, Head of iGaming Business.

“Social Monitor is the first solution of its kind specifically tailored for the iGaming industry. It is really exciting to see it gathering momentum as operators and suppliers begin to understand the competitive advantage it provides across the business; from acquisition and retention to affiliates and offsite UX.”

Joakim Nilsson, Founder of SCRM Cloud, added: “Social Monitor bridges the gap between technology and a growing need for igaming companies to monitor how their brands resonate across social channels. Social Monitor enables iGaming brands to benchmark their own social efforts and reach against the competition.

“We’ve developed search terms that make it possible to drill down in minute detail. For example, we can analyse what has worked on Twitter for any sport across sportsbooks or understand the critical mentions related to payments, promotions or customer service on forums in real time.”

For further information on Social Monitor or to request a demo, please contact Jaspal Bhambra: jaspal@igamingbusiness.com or call +44 (0) 207 954 3489.


For Press Queries contact:
Tracey Daniel
iGaming Business
+44 (0)2079543417

About Social Monitor
In partnership with Joakim Nilsson, Social CRM strategist and former Head of Social media at Betclic Everest Group, iGaming Business has developed Social Monitor, a monthly social intelligence dashboard that lets you understand who’s talking about who, when, where and about what.

About iGaming Business
iGaming Business has been involved in the iGaming sector for over 12years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligence. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online iGaming Business is the biggest publishing company within the sector. Please visit www.iGamingBusiness.com for further information.

About Joakim Nilsson
Former Head of Social Media for one of Europe’s largest online gaming companies he’s now leveraging on his skills and experience running the SCRM Cloud, a Paris based technology & consultancy boutique agency providing brands with solutions for social media monitoring, analytics and engagement working with names such as Moet Hennessy and Dassault Systemes. Twitter @JoakimNilsson