Ice, Ice, Baby – bigger and better ICE party baby!

10th January 2012 (LONDON, UK)The Sports Betting Community (SBC) in association with iGaming Super Show announced that its second Ice, Ice, Baby party will be bigger and better than last years.

This years’ event will take place on Tuesday 24th January with the venue being the über cool Grace Bar in the heart of London’s trendy Soho with a capacity for 1,100 iGaming professionals.

The evening which offers a relaxed environment to entertain existing clients and generate new business leads, will include free drinks and food courtesy of organisers and event sponsors, Betradar, Sofort, RealEX Payments, Square in the Air, Paysafecard, Daily Sports, Ukash, and the Press Association with media partners’ iGaming Business and Intergamingi and the Show Daily.

Rasmus Soejmark, SBC Founder and CEO said, “After the phenomenal success of last year’s inaugural Ice, Ice, Baby party held on the first evening of the opening of the world famous ICE Totally Gaming Show, which was attended by 800 of the top movers and shakers of the iGaming industry, we had to secure a larger venue to accommodate the demand for invitations and from sponsors.”

While Alex Pratt, iGaming Business publisher added, “Last year’s inaugural Ice, Ice, Baby networking party was an incredible success and a great way for us to talk to some of the key industry decision makers about the iGaming Super Show and show them some of the hospitality they can expect when attending an iGaming Business event. With a bigger venue, more bar spend and a few surprises in store we are confident that this year will surpass everyone’s expectations”

New sponsor Ben Cleminson, Director of Square in the Air said, “The 2011 Ice, Ice, Baby party was a fantastic evening and the perfect place to let your hair down after a busy first day at ICE. This year’s event is set to be even bigger – and better – so we’re delighted to be on board. This time the drinks are on us!”

You need to collect your exclusive invite at the ICE Show during the course of Tuesday from the Sponsors or at the iGaming Business stand #5190 and the EveryMatrix stand #5440. We advise you to pick your invite up early in the day since last year all invites were snapped up immediately.


For media enquiries or sponsorship opportunities please contact:
Rasmus Sojmark – Founder and CEO
Mark McGuinness – Content and Community Director
Sports Betting Community Email:

Notes to Editors
About The Sports Betting Community (SBC)
SBC serve as a forum for betting news, discussions, information and networking among sports and betting professionals.

The Sports Betting Community which has over 4,000 members across the sports betting industry is well known for its invite-only networking and social events throughout the year. It’s free to join SBC.

About The iGaming Super Show
Join the iGaming industry in Dublin 22nd-25th May 2012 for the iGaming Super Show, the only event to cater for the entire iGaming sector.

Meet with over 2,500 industry executives, and 100+ exhibitors, take part in debate on the industry and hear from industry thought leaders during two days of conference and exhibition. New for 2012, Speed Networking, Financial Betting Zone and the iGaming 101 industry starters session.

About the SBC Team
Rasmus Soejmark is Commercial Director of the sports betting technology specialist EveryMatrix. Long established and with excellent contacts in the industry, Rasmus set up SBC in March 2009 and is the driving force behind SBC’s growth into one of the leading communities in the gaming sector.

Mark McGuinness is Managing Director of the digital social and marketing agency, eMainstream Marketing based in the Isle of Man. Mark has over 12 years in the iGaming industry in various director roles, and writes for many industry publications on all aspects of the sector. He is responsible for the social and content strategy for SBC.

About iGaming Business
iGaming Business has been involved in the iGaming sector for over 9 years. They specialize in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 affiliates, operators and vendors regularly reading our information off-line and 75,000 online, iGaming Business is the biggest publishing company within the sector. Please visit for further information.