GTECH G2 Partners with Income Access to Offer Affiliates State-of-the-Art Marketing Tools

Industry-leading reporting and marketing tools now available to licensees’ affiliates

g2-incomeaccess-160.jpg07-10-2010 (London, UK) – GTECH G2 has partnered with Income Access to provide its casino and bingo software licensees with state-of-the-art affiliate management and marketing tools. G2, which includes St Minver and Boss Media, will offer licensees the opportunity to join the G2 Affiliate Network or set up their own programs using Income Access as a white label software solution.

Income Access resources will give affiliates of GTECH G2 software licensees access to a wide range of in-depth tracking and reporting features, powerful marketing and communication tools and the ability to manage multiple brands products and territories from one convenient login.

“This is an incredible opportunity for Income Access to partner with one of the leading software providers in the iGaming industry,” said Income Access CEO, Nicky Senyard. “GTECH G2’s reputation and service are unsurpassed, and together we are confident that we can provide operators and affiliates with a complete affiliate marketing solution that will become the new benchmark in the iGaming space. Providing customised solutions is at the foundation of both of our businesses, so this partnership and the opportunities it represents is all the more meaningful.”

“An affiliate marketing platform is a very important product to increase our customers’ revenues,” said GTECH G2 Head of affiliates, Srini Nedunuri. “Income Access bridges the gap between our market leading products and customers’ marketing efforts. Our customers are our prime focus and we strive to offer them the best products in the market. Income Access is at the forefront of affiliate marketing industry and they can deliver on our intricate requirements. This partnership between GTECH G2 StMinver and Income Access is very exciting and we look forward to driving our customers’ incremental revenues.”

Later this month at EiG in Copenhagen, GTECH G2 will be unveiling a major casino software update featuring new branded content, the Sherlock Holmes slots game and showcasing its bingo products new live presenters and embedded side games like the new Chippendales: The Reel Deal. GTECH G2 operates the International Poker Network (IPN) which has more than 4,000,000 active players across Europe and the International Bingo Network (IBN), more than 80 European bingo sites with over 15,000 daily active players and over €20 million per month in pay outs.


To arrange interviews at EiG with any of the thought leaders behind GTECH G2’s innovative products and business strategies, please contact:

Larry Colcy, Lyceum Media +44 (0) 208 123 7184

About GTECH G2 (
Only GTECH G2 can provide the complete suite of core platform gaming engines, innovative content and flexible support services to both enterprises who are just entering the interactive space as well as to those who already offer a fully mature suite of interactive games. Its portfolio of expertise and digital solutions covers Lottery, Poker, Bingo, Sports Betting, Casino, Skill Games, Instant Games as well as a full range of back office and business solutions to help maximize revenues. The group brings together the lottery expertise of GTECH with Boss Media, a leading innovator in software and systems for Poker, Casino and Bingo entertainment; Finsoft , a leading provider of enterprise-wide real time trading solutions for the commercial sports betting industry – both interactive and retail; St Minver, a fully managed service provider of Internet games to media, lifestyle, and other brands; and Dynamite Idea, a developer of unique, innovative digital instant and side games. GTECH G2 can provide a flexible solution to all customers, large or small, wherever they may be on their interactive journey.

About Income Access (
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customisation has allowed Income Access to partner with over 100 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, Sportingbet, Jackpotjoy, Centrebet and Further information is available through Nicky Senyard, 514-849-8595.