GTECH G2 Introduces Innovative Marketing CRM Tool

g2-bingowidget-160.jpg16 March 2010 (London, UK) – GTECH G2 has introduced an innovative social CRM platform to its market-leading Bingo platform. The new tool enables GTECH G2 and its clients to send targeted communications to existing players via widgets inside social networks, start pages, blogs and on the desktop.

The technology uses the new, OOCONNECT platform developed by social media and technology consultants OOSOCIAL.

Matt Nash, CEO of OOSOCIAL said “I’m delighted that a company of the stature of GTECH G2 is our launch partner on OOCONNECT. The easy to implement platform which is primarily focused on CRM also delivers new customer acquisition via our proprietary ‘syndicated authentication’ technology and Facebook API integration”.

Over 17 of GTECH G2’s Bingo clients, including brands such as Butlins and Littlewoods will soon enjoy the marketing power of this unique messaging platform; with players enjoying more relevant and personal information.

Andrea Fois, CRM Manager at GTECH G2 said “We know that the key to success is in getting the right messages in front of the right people at the right time. OOCONNECT is like a personal broadcast channel direct to every one of our players.”

GTECH G2 recently released a major upgrade to its bingo software and moved all of its UK bingo sites to its improved network in December. Migration of all European sites will be completed this month creating one of the largest bingo networks in Europe. A new live host feature was previewed at IGE in London in January and will be available at UK sites very soon. The live hosts engage players by chatting with them directly and also communicate marketing messages.

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For more information, contact:
Larry Colcy, Lyceum Media
+44 (0)207 976 6469

About GTECH G2 (
GTECH G2 brings together, under one brand, the combined expertise of GTECH and its extensive lottery insight with leaders in the interactive gaming world providing a complete gaming portfolio of poker, bingo, casino, sportsbetting, fully managed services and instant games. The group includes Boss Media, a leading innovator in software and systems for Poker, Casino and Bingo entertainment; Finsoft , a leading provider of enterprise-wide real time trading solutions for the commercial sports betting industry – both interactive and retail; St Minver, a fully managed service provider of Internet games to media, lifestyle, and other brands; and Dynamite Idea, a developer of unique, innovative digital instant and side games. Consolidating combined talent and expertise into one premiere brand means that GTECH G2 can provide a flexible digital solution to all customers, large or small, wherever they may be.

OOSOCIAL is a social media and technology business specialising in the creation and delivery of leading edge social media marketing and communication strategies. It designs and develops native Facebook applications and fan pages, social platforms, viral web widgets/micro sites, desktop applications, mobile applications (iPhone, Blackberry, Nokia, Android) and deliver social seeding and online PR solutions. Their current clients include the BBC, BSkyB, Chelsea FC, Channel 4, EMI, Warner Music, Totaljobs, Speedo, Comcast, the R & A and Haymarket Publishing.