Groove Games unveils the latest in UTour Golf game features

Groove Games Limited today announced the launch of several new features to UTour Golf, the free, full-featured online golfing experience where players can challenge other virtual golfers for real cash prizes.

The new features include increased challenge options where players can utilize handicap play. This feature allows players to offer or request strokes, in order to make the games fair and challenging for both regardless of the players skill rating. The new one-hole challenge mode offers a quick, one-hole game for players and opponents and combined with the new entry fee options, it is now possible to put up to $100 on the line for just one hole.

Personalized play has also been introduced as players can now invite up to eight of their friends to an exclusive tournament with customizable game options; including course played, number of holes and entry fee. A score based Driving Range game also rewards players for their tee shot accuracy.

Michael Haines, Managing Director, Groove Games Limited said “handicapping has been introduced to increase liquidity. Whilst skill ranking systems segment the audience, handicapping levels the playing field so anyone can challenge anyone.”

He continued, “We are marketing to the gambling audience – a move that spans our target across the player interested in casual game play on 18 holes to the person who is looking for the rush of high stakes with as little as one hole. Combine this with strategy and top it up with some risk, the handicap play spices things up for the true thrill seeking sports enthusiast.”

Player Created Tournaments and Stats Tracking are just a couple of initiatives which have been undertaken to build the community and social networking aspects of UTour Golf giving players the tools to engage with each other and shape the way they play.

For more information please contact:

Esther Whitehead

Lyceum Media

+44 (0) 207 953 4026

Editors Notes:

About UTour Golf

UTour Golf is the world’s first free online full-featured golf video game. Players of all levels can download the game in minutes and tee off online against competitors for fun or cash prizes. Courses are inspired by golfing locations from around the world and offer multiple game rules including traditional Stroke Play and Match Play. Every game offers a new challenge with game variables that include dynamic wind and weather conditions, variable pin and tee block placements and even variable green speed and rough length. To play, visit

About Groove Media Inc.

Headquartered in Toronto, Canada with offices in Dublin, Ireland, Groove Media Inc. is a global publisher and developer of interactive entertainment software. Groove’s mission is to revolutionize the video gaming industry by combining traditional video games, skill gaming and e-commerce. For more information, visit

About SkillGround

SkillGround is Groove’s online game technology platform that provides a safe, secure environment for cash and free online gameplay. A variety of retail-quality titles are available at for free download, and most of the major gaming genres are included. SkillGround assigns all players a skill ranking to facilitate fair competition, and offers a selection of gameplay modes for free and cash play. UTour Golf is the latest addition to SkillGround, and is currently in beta. To learn more, visit