21 March 2011 (Stockholm, Sweden) Gioco Digitale and Jadestone Networks confirm the immediate success from the market launch of the two local multiplayer card games Burraco and Scopa in Italy. The two companies will now continue to expand the business with more enhancements in order to achieve an even broader audience.
The two Italian favorites Burraco and Scopa were launched in December last year and in January respectively and within days from launch they achieved relevant positions in their respective genre. As a mark of this success both Burraco and Scopa are today offered also on bwin.it in Italy.
The Italian network now boasts very large player liquidity in Italy. In fact, over 20,000 players have been seated at the giocodigitale.it tables with peaks of almost 2,000 players at the same time. And perhaps even more exciting, about 30% of the player base is female. During the initial live period, more than 450,000 cash tournaments of Burraco and Scopa have been played and the interest increase day by day.
“Apart from delivering the numbers, the games have largely appealed to a new audience for us” – says, Paolo di Feo, CEO of bwin Italia – “And in the months to come, we will make great enhancements in order to achieve an even bigger audience”.
Tobias Nissen, General Manager of Jadestone Networks, comments on the success in Italy: “We took the launch of these Italian favorites very seriously, perfecting the games together with local experts. It’s clear that the Italian players expect high quality and the fact that we today are one of the leaders is a great testament to our success.”
The bwin group – Gioco Digitale in Italy
The bwin group is the leading operator in the Italian online gaming market with two brands bwin and Gioco Digitale. The offer is focused on poker, betting, skill games and lotteries. The two Italian companies are controlled 100% by bwin Interactive Entertainment AG and are concessionaires of the Italian State for the remote game with the following concessions 3650, No 4401 and 4210.
About Jadestone Networks
Jadestone Networks is a leading developer of fully managed online game solutions. The product portfolio is built on the acclaimed Arena networks and features backgammon, skill games and a full range of casino- and mini games in partnership with Play’n Go. Headquartered in Stockholm, Sweden, the company is privately owned and funded. For more information about Jadestone and its products, please go to www.jadestone.se.
For more information please contact:
Business Development Director, Jadestone
+46 8 24 05 01