FIRE & ICE brings iGaming industry together at its 2008 Cabaret

January 10, 2008 (London, UK) It is the must attend event in the iGaming social diary as the industry gathers for its largest networking event and party kicks. Now in its 7th year, Lyceum Media’s annual Fire & Ice Party will host over 1,200 iGaming executives and professionals at London’s Hippodrome for networking, socializing, drinking and dancing — from 9:00PM into the wee hours.

The historic Hippodrome has been transformed from a modern venue favored for film premiers and celebrity bashes into a 1920’s-style cabaret. Live Cabaret Entertainers will provide entertainment throughout the night as they intersperse between DJ sessions and sessions at the open bar and shot bars.

“This year’s event was a challenge”, said Lyceum’s Michael Caselli. “We had to create an event that would WOW industry veterans who have been part of our annual party since 2002. However, we also needed to make it network-friendly enough for newcomers to the industry to benefit from Fire & Ice’s unique social atmosphere. In essence, our goal was to create the greatest event on the iGaming calendar but an event that made sure everyone could meet and deals could get sparked.”

Jodie Thind, Managing Partner at Lyceum Media, and Producer of the event added, “On top of that, we had to make sure that the event stayed true to the original reason we invented it. In 1998, the iGaming executives weren’t welcome at land-based industry events – we were like lepers. So Fire & Ice was the iGaming industry’s response. It’s a way for the iGaming industry to show the world how far the industry’s come and how we have the wherewithal to prevail based on the hard work and good ideas that the industry believes in.”

Fire & Ice 2008
@ Hippodrome
Cranbourn Street, Leicester Square
January 23, 2008; 9:00PM – 3:00AM

To pick up your Fire & Ice Cabaret ticket for Free Entry and to receive your annual
Lyceum Fire & Ice invite CLICK HERE. (printed tickets will also be available at iGaming Business Stand 3708 at ICEi from January 22nd)

Get down early and be one of many hundred to receive a Red bracelet on the door that allows you to drink on the open bar (excluding the VIP BAR).

This Year’s Sponsors Include:
Platinum Sponsor:
Entertainment Sponsor: NextGen Gaming
Ice Shot Bars: ESL-Asia, Leaders in Asian Gaming
Drinks Sponsor: Lyceum Media , Bluff Europe

For further info on Fire & Ice 2008, please contact:
Melissa Ross
PR Manager
Lyceum Media
+44 (0) 207 953 4026

Jodie Thind
Event Producer
Lyceum Media
+44 (0) 207 953 4026
About Fire & Ice 2008

Now in its seventh year, Lyceum Fire & Ice is the largest and most decadent social event held annually during ICEi and CAP Euro. This year, to accommodate ever-increasing numbers, the iGaming party of the year will be at The Hippodrome on Leicester Square. The theme is “Cabaret” and we’ll be making full use of the elevating stage to entertain guests with a cabaret-style show throughout the evening.

The Hippodrome has long been a place of revelry, but following its recent re-launch as a private venue, it now has seven bars, an exclusive VIP room and private tables across triple level tiers. Fortunately, since we’ve outgrown every previous venue, this historic central London venue accommodates 1800 party goers!

· is a global search-driven portal and publication for gaming enthusiasts. Launched in 1998 and owned by Media Corporation plc, the well-established site is a one-stop-shop for information on anything to do with the gaming industry worldwide, providing visitors with access to over half a million pages of gambling content and the latest sports news.

·NextGen Gaming founded in 1999 has always encompassed the statement “we are in the entertainment business!” Keeping true to this vision has delivered NextGen exceptional growth year after year. Today they are the largest independent supplier of innovative games to the gambling industry. They partner with online operators, land-based operators and software providers. NextGen credits their success to the first class games and service they provide to their partners.

·ESL-ASIA with Headquarters in Manila, Philippines is an online and interactive gaming company specialising in the Asian market. The company offers a broad range of products and services that encompass the operating and marketing of online casinos and poker rooms; online games; online and land-based sports betting; live video stream casino gaming; mobile gaming and full consultancy services to the gaming industry.

·Lyceum Media is a full service public relations and events firm working exclusively in iGaming and brings its clients the benefit of an unparalleled understanding of the sector, its key players and its goings on. Lyceum Media’s end to end PR and Events solutions is suitable for any company looking to exploit their unique assets and maximize their potential in the iGaming sector.

·Lyceum Publishing has been in the online and print publishing business since 1997 when it introduced to the Internet. Since then, Lyceum Publishing has become the largest supplier of information to gamblers on the Internet. Lyceum Publishing works with industry leading magazines iGaming Business, Bluff, Bluff Europe, CAP magazine and magazine.

·Bluff Europe magazine is Europe’s most widely read poker publication, the largest in the UK, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laak, Paul Jackson, Hollywood Star turned poker pro Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA. Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155.