Fire & Ice 2023 – ‘Beyond our Wildest Dreams’ 20 Years Together in partnership with SOFTSWISS

12 January 2023, London, UKFire & Ice is celebrating its 20th year on February 8th and will be host to the founders and legends of iGaming together with its exclusive event sponsorship partner, SOFTSWISS, the innovative software provider for online gaming projects.


Fire & Ice’s very special “20 Years Together” event is entitled “Beyond Our Wildest Dreams”. The title references both the incredible journey the iGaming industry has traversed over the past two decades, and the party itself, which will push the limits of entertainment to beyond the wildest dreams of all in attendance.


Fire & Ice organizers Michael Caselli and Jodie Thind will put out their 20-years’ experience in creating the industry’s most infamous event to make this their showcase event, summing up two decades of decadence.


SOFTSWISS partnership with Fire & Ice not only represents SOFTSWISS as a top tier iGaming software provider but proves that it’s on the cutting edge of the industry and takes a lead role in the future of the iGaming.


We’re so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it’s a huge responsibility to tell that story. It is the most difficult we’ve ever told on stage,” said Michael Caselli.  “You will see faces from the industry you know on screen and sat right beside you in the audience. This is the party for us to celebrate the people that have built the foundation the industry now perches atop.


SOFTSWISS’ Chief Marketing Officer, Valentina Bagniya, commented on the event saying, “We’re inspired to be a part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS builds the story of iGaming and we are proud to be an exclusive partner of the 20th anniversary show. This year SOFTSWISS is back in London to present new products and the next chapter of the hot promo campaign we started in Malta. So, it’s time to bring the heat to London!”

Jodie Thind adds, “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible and we see this event as a thank you to everyone in iGaming.”

A few VIP tables are still available. To book a table for either 20 or 40 guests, please contact events[at]

About Fire & Ice

Lyceum Media’s Fire & Ice party is the iGaming industry’s original and most anticipated networking event of the year, since 2002. It’s held annually in the same week as ICE London and iGB Affiliate London and attracts the Who’s Who in iGaming.  It promises execs a night to remember with its distinctive show and atmosphere.

Be part of this historical, exciting, unique event by hosting a table or simply attending. Visit

Link to all Socials including Video Highlights and Albums

Promo Video & Assets for Download

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts more than 1,500 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.