Fire & Ice 2020: Rhythm & Beats Announce Headline Sponsors SA Gaming and SimplePlay

21 January 2020 – London, UK (Press Release): Fire & Ice 2020 is proud to announce its headline sponsors, SA Gaming and SimplePlay, who will be hosting their guests at the most sought-after event during ICE week, Fire & Ice, on Wednesday, February 5.

Now in its 19th year, Fire & Ice 2020 tells the story of one man’s life journey from his first heartbeat to his last. The immersive theatre and networking party explores the magic of the human journey and the milestone emotional events that change your heart’s rhythm and define your existence.

“SA Gaming is a leading online entertainment platform provider in Asia, and SimplePlay is an amazing provider of creative and wildly entertaining games. Their sponsorship makes this amazing story come to life, and their brands both embody entertainment at a global level,” said Jodie Thind, F&I organizer and co-host.

Sponsor SA Gaming commented: “We are a three year sponsor of Fire & Ice and have taken 2020 to grab the headline sponsorship. SA Gaming will celebrate a year of success together with the leaders of the industry and will be hosting our key clients and friends for the most spectacular theatrical and social event on the iGaming calendar.”

“Like SimplePlay, Fire & Ice encapsulates the fun and entertainment that the gaming industry is known for. But it also brings together great people from across the industry! Simple Play looks forward to meeting up with friends from around the world in London,” said SimplePlay representative.

Fire & Ice is proud to host over 1500 industry leaders and veterans for a night of interactive entertainment, music, stage shows and networking at the iconic art deco Troxy Theatre.

Fire & Ice Show Producer, Michael Caselli comments about the show: “Rhythm & Beats can be the sounds that surround you – but the most important rhythm is the one that you feel within yourself throughout your life. The rhythm of your heart – how it levels, how it races, how it changes with your emotions, fears, anxieties and joys are what define your life – and this year we explore that through six fantastic stage acts, music and interactivity. On February 5th we focus the evening on the rhythm and beats that matter most in a collective experience that may change you forever.”

Tables host between five and 35 people each, and offer a valuable networking night in a fun environment.

Jodie Thind, organizer and co-host, said: “Hosting a table at the party is a great way to entertain your guests and complement your ICE or iGB Affiliate London participation. Contact me for details.”

Headline Sponsors: SA Gaming, SimplePlay

Premium Sponsor: Habanero

Supporting Sponsors: Betcris, Bluff Europe, eMerchant Pay, Ganapati, Groove Gaming, HiPay, {onload} media, RPNpay, TRU//ST Payments, UltraPlay, Vegas Kings

Partners: 5 Star Media,, GPWA,, SiGMA

Fire & Ice, produced by Lyceum Media, is a bespoke one-time production for iGaming executives. It brings together the elite of the industry and is the longest standing iGaming networking party.

Fire & Ice Rhythm & Beats
Wednesday 5 February 2020
Troxy London E1 0HX
Show Time: 10pm
Theatre-Style Show + DJ Lineup: Kampala (London), PERDU (Amsterdam)
For info contact: