Cubeia seals sportsbook partnership with award-winning UltraPlay

6 March 2023 -Stockholm, SwedenCubeia, the established software development group, has broadened its product range by securing a major partnership with leading sportsbook platform and solutions provider UltraPlay.


Sweden-based Cubeia considered several options before opting for UltraPlay, which has won multiple industry awards for its dynamic sportsbook offering.


The latest agreement marks a significant expansion for Cubeia, with UltraPlay covering more than 100 sports and over 70,000 live events per month and has been announced at an exciting time for the Stockholm-headquartered business.


The partnership has been struck just over three months after the market launch of Cubeia Nano, a white-label platform, which is integrated with casino, sportsbook and poker products, and is designed to meet the demands of the next generation of crypto casinos.


Fredrik Johansson, CEO & Founder, Cubeia, said: “We have been actively looking to expand our product range with another sportsbook provider for some time, and selected Ultraplay after exploring a number of different options via a thorough evaluation process.


“This partnership with UltraPlay represents a key milestone in our ongoing development by significantly strengthening our proposition in a highly competitive space with a world-class sportsbook platform and solutions provider.”


Mario Ovcharov, CEO, UltraPlay, added: “This game-changing partnership brings together two like-minded enterprises that have a razor-sharp focus on providing best-in-class solutions.


“We look forward to a long and productive collaboration with Cubeia that will yield outstanding results and exciting future opportunities.”



About Cubeia

Cubeia is a software development group that was founded in 2007 with a product-first approach and a mission to create kick-ass software for the igaming industry. Headquartered and registered in Stockholm, Sweden, Cubeia offers sector-leading white-label platform, poker and casino services.