Betfair To Join Jadestone’s New Dice Network

May 5, 2009 (Stockholm, Sweden) – Jadestone Networks, the Nordic based owner and operator of the multiplayer gaming networks DiceArena and GamArena, today announced that Betfair has agreed terms to become a distribution partner.

Betfair will integrate to the DiceArena gaming network after the summer where it will sit alongside existing Jadestone Networks’ distribution partners such as bwin, Nordicbet, PAF and Gala Coral. The DiceArena network has seen steady growth since its hard launch in Q1 this year and together with the GamArena network has helped Jadestone to record a year on year increase in unique cash player numbers of an impressive 116%.

“Betfair is very excited to reach agreement with Jadestone to offer their DiceArena platform to our two million registered customers,” said Steve Ives, Managing Director of Betfair Games. “Betfair prides itself on offering its customers choice, value and control and by giving them access to the innovative multiplayer table games offered through DiceArena this will enhance the customer experience even further.”

“We are very pleased to announce Betfair as a future partner on the expanding DiceArena network,” said Andrew Pegler, UK Director at Jadestone. “We are proud of our existing partner portfolio and Betfair represents another top tier operator keen to tap into our supply of next generation multiplayer games.”

In partnering with Betfair Jadestone anticipates a significant increase in the player liquidity levels of its DiceArena network that is already benefitting from its strategy of creating robust iGaming networks and gaining synergies from interconnecting their liquidity. Today across DiceArena and GamArena Jadestone delivers multiplayer games to an online audience of well over 2,000 simultaneous players and the company is set to announce more distribution partners within iGaming that will boost these numbers further.


For more information please contact:

Andrew Pegler
UK Director, Jadestone Networks
+44 7793 00 58 64

Richard Bloch
International PR Manager, Betfair
Phone: +00 356 2271 3062
Mobile: +44 075250 38839

Melissa Ross
Lyceum Media
+44 (0) 207 976 6469

About Jadestone
Jadestone is a leading developer of fully managed online game solutions. From great games to secure backend, Jadestone delivers quality services to both players and distribution partners. Jadestone’s expanding portfolio of products include the innovative DiceArena(TM) dice games network; the acclaimed GamArena(TM) skill games network; Championship Manager Online(TM) – the football management game; and several innovative mobile games. Headquartered in Stockholm, Sweden, the company is privately owned and funded. For more information about Jadestone and its products, please go to

About Betfair (
The Betfair group of companies (‘Betfair’) offers a global portfolio of gambling products and services. This includes the world’s leading betting exchange (a concept pioneered by Betfair), which is provided in the United Kingdom. Betfair’s other betting platforms include a bookmaking operation provided from Malta and a second betting exchange in Australia.

Separately, Betfair’s established gaming products include Betfair Poker, Betfair Casino and a number of exchange-enabled games. All of these are offered from Malta.

Betfair currently employs over 1,350 people, principally in London, Malta and Tasmania and is a licensed gaming operation in the United Kingdom, Australia, Malta, Italy, Austria and Germany.