November 12, 2013, London, UK (Press Release) – LVS Ltd, a UK based specialist of sports betting solutions today announced the launch of a new platform for their customer Betclearer which went live on October 8th, 2013.
Betclearer owns the Bet Butler brand; they are a broker offering a unique sports betting experience. Through Bet Butler, customers get the best odds from over 60 bookmakers and have access to a suite of betting tools to increase their returns.
Betclearer signed with LVS in May 2013 for the provision of the LVS Advanced Betting Platform (ABP), the development of a website and integration work with the Betclearer proprietary brokering engine.
The project was completed in a little over 4 months. Betclearer now offer a much larger range of sports and markets and have a very efficient solution for live betting thanks to the high level of automation achieved by live feeds and the derivation tools available in the platform. They’ve also been able to add Casino games to their portfolio, seamlessly integrated to the main sportsbook.
LVS and Betclearer worked with an agile approach, developing the web solution together, using LVS Apollo framework, which enables reduced development time thanks to its wide library of widgets and integrated CMS. As ABP exposes all its services through an open REST API, the integration to Betclarer brokerage engine and other services was straight forward and easy to achieve.
Pascal Blyau, Managing Director of LVS said: “This project demonstrates the capability of LVS to deliver high standard sportsbook solution in a short lead time. We are now working on the mobile to be delivered by the end of the year. Using HTML5 we will provide an excellent mobile solution for iOS and Android for a portion of the cost of native applications.”
Media Contact:
Jodie Thind
Lyceum Media
Jodie@LyceumMedia.com
+ 44 (0) 7932 440 157
LVS Contact:
Pascal Blyau
sales@lvs.co.uk
+44 (0) 20 7337 7050
Notes to Editors:
LVS Ltd., a subsidiary of Française des Jeux (FDJ), delivers modern and open sports betting and gaming solutions based on the Advanced Betting Platform (ABP), which enables bets on any kind of sport and markets, live betting, multiple price lines on any kind of digital and retail channel, state of the art risk management and cost efficient operation.
ABP is in permanent evolution as LVS invests continuously in R&D. ABP now includes a web and CMS framework for desktop, mobile and tablet channels, traditional and innovative solutions for retail distribution, a promotion engine and additional games such as sports pooled games and keno games. For more information please visit www.lvs.co.uk.
ABP Management Team:
• Simon Ordish, CEO
• Pascal Blyau, Managing Director
• Andrew Chalker, ABP Product Owner