Sunplus Launches Turnkey Sportsbetting Solution and ONEbook Platform into Europe

Platform combines artificial intelligence with human insight and expertise

sunplus2-160.gif17 January 2011 (London, UK) – Sunplus, one of the world’s largest sportsbook software providers will introduce its products and services to the European market at ICE in London this month. The move by the Asian market leader is headed by CEO Carlos Salas and Business Development Director, Tom Hall, ex Playtech CEO and AsianLogic co-founder.

“These are exciting times for sportsbetting technology,” said Salas. “Sunplus has ten years sports betting experience in Asia. We’re looking to make an impression at ICE and make the iGaming world aware of what we do and who we are.”

Sunplus’ ONEbook sportsbook platform and integrated turnkey betting solutions offer several unique opportunities to Operators, designed to maximize profits for Licensees adding sports to their gaming range, or for those wishing to improve their current sports offering.

Salas elaborates: “Many competitors offer purely automated solutions. Sunplus utilizes the power of the technology’s artificial intelligence, tempered with the insight and expertise of human operators who can react and respond to changes in a way that technology simply can’t. With a large and highly-experienced trading team of over 700 traders– plus market leading algorithms developed and refined over many years – Sunplus’ ONEbook platform provides the best prices and widest range of in-running markets and events available, supporting Asian, European and International business.

The platform is also extremely robust and already regularly supports 150,000 concurrent bettors at peak times and our turnkey solutions allow Licensees to offer customers far higher bet limits than they would normally be able to achieve.”


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About Sunplus
Sunplus Technologies is a global technology company specializing in software for the gaming industry. With a strong history in Asia (10 years experience), Sunplus is bringing its platform, ONEbook, to market in Europe. In January, Sunplus will have a presence at the ICE Stand 6250.