LVS launch new cutting edge version of “Apollo” – Their website and CMS framework

LVS launch new cutting edge version of "Apollo" - Their website and CMS framework2 JULY 2012 (LONDON, UK) – LVS continue to ensure each customer’s website is “unique” and matches all their bespoke requirements, whilst at the same time being developed in as cost efficient a manner as possible.

The latest version of Apollo has been built entirely using Ruby on Rails and HTML 5 and includes new front end features such as an event filter with search functionality, floating betslip and newly designed live betting screens. Another exciting feature is the embedding of radio, web TV and live streaming into the site to optimise the punters betting experience.

In terms of backend CMS enhancements – the customer now has control over individual channels i.e. web, tablet and mobile and by using the new enhanced drag and drop page layout builder a non technical person can easily control the day to day content. Also a new more powerful SEO functionality allows the customer full control over their search criteria.

The following additional features are also available within the CMS system:
• Ability to upload images, flash content or HTML into advertising and other user defined components
• Full access control with each operator have defined privilege levels to control the content which they can control
• Publish start and expiry dates. Components can automatically swap in and out without operator interaction
• Full multi-website and multi-language support

An example of an LVS customer who have upgraded to the new solution can be found at

LVS celebrates its 20th anniversary this year with a new corporate website. LVS is a key player in the business-to-government sector and will continue to produce the best, cutting-edge technology in sportsbetting with a full range of international products across multiple channels. LVS provides online sportsbook to a number of operators across Europe and Asia and have recently moved in to the African market with their retail sportsbetting platform. For more information please visit

Media Contact:
Jodie Thind, Lyceum Media
+44 (0) 208 123 7184
Notes to Editors

About LVS (
Acquired by the French national lottery operator, La Française Des Jeux, LVS has supplied interactive sports betting software to leading sportsbook operators since 1992. The Advanced Betting Platform sportsbook engine from LVS is the most flexible sportsbook on the market and has ten years of continuous development behind it. The Advanced Betting Platform (ABP) enables operators to provide customers with the ability to bet and play in multiple languages and currencies across several products and platforms including web, mobile devices, retail outlets and telebetting services. LVS is a member of the World and European Lottery Associations and is licensed by the UK Gambling Commission.