La Francaise des Jeux (FDJ) has unveiled a new visual identity to unify its technical subsidiaries.


Last year the French national lottery purchased LVS, an advanced sportsbetting and horse racing platform provider, and, in a joint venture with Groupe Lucien Barriere, created LB Poker, an online casino and poker technology. Joining LotSys, FDJ’s lottery software provider, the subsidiaries supply different gaming markets but collaborate on common projects and share a common vision, values and alliance with FDJ and the gaming community worldwide.

Convergent ‘screens’ and ‘cards’ in the new company logos symbolize the group’s ability to provide a complete range of iGaming and lottery solutions, retail and digital, and their position at the forefront gaming convergence.

Click here for larger size image of LVS logo
Click here for larger version.

LVS has 15 years experience designing world-class sports betting and gaming solutions for clients that include Victor Chandler, Offsidebet, William Hill and Bwin. Its sportsbook engine –the Advanced Betting Platform – serves 30,000 retail outlets along with internet and mobile devices and helped FDJ achieve a 46% increase in sports betting revenues in 2010 as revenues soared past the €1bn mark.

LotSys offers integration solutions and services to lotteries and racing operators and has installed nearly 200,000 retail terminals.

A joint venture of Groupe Lucien Barriere and La Francaise des Jeux, LB Poker has been providing online casino and poker technology to commercial operators since 2007.