GTECH G2 to Power 400 Bet Arena Café Retail Sports Betting Outlets in Romania

Complete sports betting solution – MarginMaker World Till Retail Sports Betting Platform and STOS Display Systems — developed and launched in tight 3-month timeframe

G2 sports betting software11 June 2010 (London, UK) – After only three months in development, GTECH G2 has installed its end-to-end sports betting solution in the first of 400 Bet Arena Cafe retail outlets in Bucharest, Romania.

GTECH G2 Sports Betting is providing a full range of best of breed sports betting solutions and services including the MarginMaker™ platform, World TILL EPoS, STOS Display solution platform and professional services (sports betting operations, odds compilation and risk management as well as marketing support).

The management team behind Bet Arena Cafe has a legacy of successful ventures in the Romanian retail space and will manage the network of shops. The roll out plan will bring the total Bet Arena Cafe betting shop estate to 400 retail outlets by the end of 2012. The betting offer will be focused around football but will include all major European and US sports and will benefit greatly from the experience and expertise for live ‘in play’ betting of the GTECH G2 Trading Team.

“Romania has long been viewed as a key Eastern European territory for Lottomatica Group and GTECH G2. I am delighted that we now have a strong partner and presence in this rapidly growing market,” said GTECH G2 President Paulo Personeni. “GTECH G2 has worked closely with the Bet Arena Cafe management team over the last six months to create the 1×2 Bet Cafe Arena brand. I firmly believe that Bet Arena Cafe’s experience in the Romanian retail sector coupled with GTECH G2 Sports Betting market leading proprietary gaming solutions and services expertise, will enable us to hit our aggressive roll out and market share targets. I have been impressed with the Bet Arena Cafe management team’s vision and am confident that together we will swiftly change the sports betting landscape in Romania.”
Bet Arena Café is owned by Romanian billionaire Dinu Patriciu who is opening Bet Arena Cafés along side his Retail food stores in Bucharest and throughout the country in a bid to dominate the Romanian sports betting business estimated to be worth more than €200 million per year.

In addition and subject to future Romanian legislation changes, GTECH G2 Sports betting have secured with Bet Arena Cafe first refusal to provide interactive sports betting as well as the other products in the GTECH G2 interactive portfolio. From a future sales perspective, this exciting partnership with Bet Arena Cafe provides for an ideal regional reference site and opportunity to showcase GTECH G2 Sports Betting’s products and services to both current and prospective customers.

GTECH G2’s sports betting products are developed by Finsoft which, last year, became part of the interactive gaming division of lottery industry giant, GTECH, along with Boss Media, St Minver and Dynamite Idea.


Media inquiries:
Larry Colcy, Lyceum Media +44 (0)207 976 6469

About GTECH G2 (
Only GTECH G2 can provide the complete suite of core platform gaming engines, innovative content and flexible support services to both enterprises who are just entering the interactive space as well as to those who already offer a fully mature suite of interactive games. Its portfolio of expertise and digital solutions covers Lottery, Poker, Bingo, Sports Betting, Casino, Skill Games, Instant Games as well as a full range of back office and business solutions to help maximize revenues. The group brings together the lottery expertise of GTECH with Boss Media, a leading innovator in software and systems for Poker, Casino and Bingo entertainment; Finsoft , a leading provider of enterprise-wide real time trading solutions for the commercial sports betting industry – both interactive and retail; St Minver, a fully managed service provider of Internet games to media, lifestyle, and other brands; and Dynamite Idea, a developer of unique, innovative digital instant and side games. GTECH G2 can provide a flexible solution to all customers, large or small, wherever they may be on their interactive journey.