Geneity Sponsors Fire & Ice Entertainment

Organizers promise the show will top even last year’s jaw-dropping spectacle

fi11-geneity-160.jpg21 January 2011 (London, UK) – Innovative igaming software provider Geneity is proud to sponsor the imaginative stage show at this year’s Fire & ICE party at Gilgamesh in Camden 26th January.

Geneity provides an innovative new suite of e-gaming products built with years of experience in the sector, but re-designed from the ground up to take advantage of the latest trends in the market. Their products include a highly scalable and flexible sportsbetting platform, a telebetting module, a lottery platform, a pools betting interface and a fixed odds gaming platform.

This year’s theme for the extraordinary annual iGaming industry party is “Unmask Your Imagination”. Michael Caselli and Jodie Thind of Lyceum Media, organizers of the event held annually between ICE and LAC, have clearly taken their own advice in planning this year’s entertainment.

This year’s journey is a passage through the imagination of the dreamer, passing through the tranquil veil of the subconscious.

“We’ll bring you past the threshold of reality, guide you to the depths of fear and elevate you to the peaks of your erotic misgivings,” said Caselli. “Besides the provocative stage acts, expect our ambient performances to fully immerse you in the spiralling madness as you are introduced, possibly for the very first time, to the shrouded regions of your mind. Unmask your Imagination – stripping yourself of your daily façade – only then will you be free to see yourself as you truly are!”

Philip Slater, director at Geneity commented, “Geneity is delighted to be associated with the best party on the egaming calendar. Fire and Ice constantly pushes the boundaries and for the 10 year anniversary we’re all looking forward to an unforgettable spectacle. In sponsoring the entertainment Geneity ties in the inventive and original stage show with the groundbreaking innovation synonymous with Geneity’s products.”

“We are so grateful to Geneity for making it possible to offer such extraordinary entertainment at Fire & ICE again this year,” said event organizer Jodie Thind of Lyceum Media. “We’ve put a lot of effort into producing our milestone party and can’t wait to have a drink on the night with our iGaming fraternity that we’ve known for 10 years!”

Photos and video clips from past events are available at


To arrange a demonstration of Geneity’s innovative product line at ICE,
contact or visit their meeting area at booth 6119.

About Fire & Ice (
Held each year between ICE and the London Affiliate Conference (LAC), Fire & Ice is produced by iGaming PR and events specialists Lyceum Media. It began in 2002 when partners Jodie Thind and Michael Caselli decided that they wanted a social event to rival those held by the terrestrial-gaming industry. Now in its tenth decadent year, Fire & Ice is the most anticipated event in the iGaming social calendar and the largest social iGaming networking event. Fire & Ice is for the industry and completely supported by the industry.

About Geneity (
Founded in January 2006, Geneity brought together a group of professional software engineers highly experienced in the e-gaming sector. Comprehensive first hand knowledge of various cultures, trends, regulatory juristrictions and compliance requirements means that Geneity can effectively deliver software and services to the worldwide e-gaming market. Their innovative products include a highly scalable and flexible sportsbetting platform, a telebetting module designed in conjunction with one of the UK’s busiest call centres, a lottery platform supporting a wide range of lottery and numbers betting variations, a pools betting interface that provides operators with a range of international parimutuel racing pool connections, and a fixed odds gaming platform.