Bluff Europe First Poker Magazine Available on iPad

19 May 2010 (London, UK) Industry leading poker magazine Bluff Europe has announced that it will become the first poker magazine available for download on the iPad, immediately following the UK launch of Apple’s eagerly-awaited new device on 28th May.

The revolutionary tablet promises to change the way we experience the web and view media, creating a groundbreaking new class of technology halfway between laptop and the smart phone.

Bluff Europe will be among the select TV content, newspapers, books and magazines chosen by Apple for the 9.7-inch touch screen device, along with Time Magazine, The New York Times and The Wall Street Journal. Poker Fans will be able to keep abreast of their favourite columnists, such as Phil Laak, Mike Caro, Jennifer Tilly and Neil Channing, with the touch of a screen.

“We’re thrilled about the launch of the iPad,” said Bluff Europe’s Editor-in-chief Michael Caselli. “We were the first magazine in the world to be available for subscription via text message and so it’s in keeping with our philosophy to seek out new technologies and media. Being part of the launch of something as groundbreaking as the iPad is very exciting.

For further information please contact:

Jodie Thind, Lyceum Media, +44 (0) 207 976 6469

Philip Conneller, Editor, Bluff Europe
+44 (0) 207 828 2244

About Bluff Europe (
Bluff Europe is Europe’s most widely read poker publication, the largest in the UK, aimed squarely at the poker enthusiast. The magazine is distributed through European card rooms and poker clubs as well as on newsstands in the UK, Germany and Scandinavia. Regular contributors include Phil Laak, Paul Jackson, Hollywood Star turned poker pro Jennifer Tilly and a host of other poker professionals from the UK, Europe and the USA. Bluff Europe magazine is the first magazine to be available by subscription through SMS. Poker enthusiasts in the UK can subscribe by texting POKER to 60155.