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Lyceum Media was founded reactively to exploit the experience and abilities of its founders and to consolidate their considerable experience in journalism, casino marketing and PR into one entity.

Once these personalities joined, they immediately recognized the void in the market for media and PR experts and practitioners that understood the underpinnings of the iGaming business. After that revelation, the founders began to understand that there has never been a time in the history of business where customer acquisition has served such a core function to a business. Raising your brand's profile and acquiring customers efficiently and creatively in this competitive marketplace is the key to a successful iGaming operation.